Thursday, February 01, 2007

The Warshack Test (Rorschach)

What do you think of the branding name that cost $200,000.00?

What a professional that works at Campbell-Ewald had to say.

"..It's a good looking Web site. Pages are defined with easy verbs. Colors are good. Simple nav and no high-end graphics which can be frustrating. My only criticism would be what is that thing in the corner. As an Alaskan do you know what that image is? As a visitor I don't know what that is."

The professional is speaking to that "Big Wild Looking" blob in the upper corner of the web site.

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